Data analysis
Explore, segment and structure data into readable indicators and useful business questions.
Profile
A CV-first profile built around the overlap between data analysis, marketing strategy, dashboarding and interface clarity.
Marketing strategy
Connect performance, audience behavior, acquisition logic and operational constraints.
Dashboarding
Design reporting systems that prioritize hierarchy, reliability, adoption and decision flow.
UX/UI sensitivity
Turn complex information into calm interfaces, clean narratives and scannable layouts.
Professional experience
Timeline view of roles, missions, tools and decision-oriented outcomes.
2024 - now
Marketing Data Analyst
Banque Populaire AURA
Apprenticeship / marketing analytics
Banking context
Campaign analysis, customer segmentation and KPI structuring for business teams.
- Follow and optimize marketing campaign performance.
- Translate business needs into reporting and analysis scopes.
- Clarify indicators for operational and decision-making use.
Nov 2023 - 2024
ETI Management Assistant
DCS Easyware
Operational reporting
Process support
Administration of the Everwin tool, onboarding support and ad hoc reporting for commercial units.
- Process sales and production data for internal tracking.
- Train new users and document recurring procedures.
- Build portfolio monitoring and analysis exports in Excel and Power BI.
Sep 2022 - Sep 2023
TPE Management Assistant
My Serigraphy
Work-study
Business operations
Operational collaboration with leadership to improve business processes and online presence.
- Contribute to hyper-growth decisions with operational support.
- Improve the company website, SEO quality and commercial documentation.
- Follow treasury, unpaid invoices and online catalogue updates.
2020 - 2022
Communication and Web Projects
My Serigraphy / freelance activity
Communication
Web design
LinkedIn communication, weekly reporting, editorial calendars and responsive website creation.
- Create performance indicators and communication reporting.
- Design a merchant website with responsive front-end integration.
- Plan content, SEO checks, quality control and publication workflows.
Education
Business, management, marketing and data education connected to work-study practice.
MSc Data Analytics & Manager Marketing
INSEEC Lyon
Data analytics, marketing management, business intelligence, dashboarding and performance analysis.
BUT GEA - GEMA track
IUT Lumiere Lyon 2
Business administration with entrepreneurship, management of activities, organization and operational finance.
Skills
Grouped capabilities organized by category for quick CV scanning.
Data
SQLDAXPythonRSegmentation
Marketing
Campaign analysisCRMKPI framingPerformance
Design
UX/UIHierarchyFigmaDashboard layout
Development
HTMLCSSJavaScriptReactGit
Tools
Power BIExcelDataikuTeradataNotion
Soft skills
CreativeRigorousTeam spiritAgile
Tools and technologies
Core analytics, design and web tools used across portfolio projects.
Python
SQL
Power BI
Excel
DAX
Teradata
Dataiku
Tableau
R / RStudio
Minitab
JavaScript
TypeScript
React
HTML
CSS
Git
SQLite
Figma
Notion
Miro
Photoshop
Airtable
MCP
FastAPI
PHP
Mermaid
Zapier
n8n
Projects
Portfolio proof inside the CV: context, role, stack and outcome.
Bank Churners Analysis
Analysis and prediction of customer churn in a banking context.
GitHub Repository Map
Interactive repository visualization by size, stack and portfolio role.
Marketing Campaign Dashboard
Multichannel performance cockpit for acquisition, conversion and lead quality.
Certifications and achievements
Compact proof points and public-facing work.
GitHub profile system
25 repositories, 25 contributed projects and more than 2M tracked lines of code.
Web CV and portfolio
Static GitHub Pages portfolio designed as a readable professional system.
Business intelligence practice
Dashboards, data models, KPI hierarchy and reporting workflows across school, work and personal projects.
AI workflow documentation
Mapping, prompts, controls and quality checks for practical AI-assisted production chains.
Languages
Compact language comparison on practical CV dimensions.
| Skill | French | English |
|---|---|---|
| Speaking | Native | Professional |
| Writing | Native | Professional |
| Reading | Native | Advanced |
| Listening | Native | Professional |
| Vocabulary | Native | Professional |
Contact
Open to data, dashboarding, marketing analytics, interface design and workflow clarification projects.